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Featured Stories

Redefining Success:

“A journey of fighting unemployment and changing paths; from Chemical Engineer to Blockchain Trailblazer”

How have we helped the client:

As story editors, we dug into all the elements that constructed Mouza’s (The Client) story. We identified the characters involved and their contribution to Mouza’s initial story. We created a deeper understanding of the relationship between the client and all related elements; and therefore the story. We then worked with Mouza during our sessions on composing the new narrative and producing the video.

Watch Mouza’s Story here!

Despite graduating with a degree in chemical engineering from one of the most prestigious universities in her region, Mouza’s relentless job search was unsuccessful and then the pandemic hit, leaving her unemployed for two full years. 

Find out how Mouza flipped 180, quieting the debilitating noise of societal pressures: “You must get a good, stable job”, rebuilding her faith and creating an opportunity for herself in blockchain. 

Now, as the first female Emirati blockchain developer specialised in writing codes for smart contracts and de-centralised applications, Mouza works with various different sectors and trains students at the Swiss-Emirati Institute, Excellence Swiss Blockchain.

The Team

Sally Alrokh – Jordan / UAE Narrative Director and Catalyst
Narrative Director and Catalyst
Amer AlSaleh, Narrative Embodiment Coach (Improv)
Amer AlSaleh, Narrative Embodiment Coach (Improv)
Anna Gill, Sociologist and Writer
Anna Gill, Sociologist and Writer
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