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About

Our vision and mission

The globe lives by the narratives that are meant to be lived by.
We change the world’s stories, one at a time.

ABOUT

Our vision and mission

The globe lives by the narratives that are meant to be lived by.
We change the world’s stories, one at a time.

Sally Alrokh

Founder of Edit The Story

About the founder

Sally Alrokh is a management consultant and an entrepreneur. Sally is a Palestinian-Jordanian female who sought different ways and practices to reach the best version of herself, which led her through a transfiguration of the core aspects of her life. Being an Arab woman who seeks to redefine divorce while contending with the anxiety of climbing the corporate ladder, and being a Palestinian with a conceptual rather than a physical connection to home, Sally moved between countries and indulged in different disciplines, modalities, and therapies in pursuit of redefining all these aspects. A milestone in her journey was her “Editing my story as a consultant” public talk, where she witnessed and conveyed firsthand the impact of editing and sharing one’s narrative. From there, the idea of Edit The Story came to light. Combining her personal, professional, and educational experiences, with those of a powerful team of experts in the field, Sally and the team promise to bring the best value to clients to help change their stories too.

Sally Alrokh

Founder of Edit The Story

About the founder

Sally Alrokh is a management consultant and an entrepreneur. Sally is a Palestinian-Jordanian female who sought different ways and practices to reach the best version of herself, which led her through a transfiguration of the core aspects of her life.
Being an Arab woman who seeks to redefine divorce while contending with the anxiety of climbing the corporate ladder, and being a Palestinian with a conceptual rather than a physical connection to home, Sally moved between countries and indulged in different disciplines, modalities, and therapies in pursuit of redefining all these aspects.

A milestone in her journey was her “Editing my story as a consultant” public talk, where she witnessed and conveyed firsthand the impact of editing and sharing one’s narrative. From there, the idea of Edit The Story came to light.

Combining her personal, professional, and educational experiences, with those of a powerful team of experts in the field, Sally and the team promise to bring the best value to clients to help change their stories too.

Our Culture

Transparency

We are fully aware that a transparent environment nurtures a workplace and encourages both ends to be open about their achievements and mistakes, creating a safer environment for clients to share their stories.

Integrity

Integral to our values, we honor each others’ and our clients’ openness and vulnerability by being trustworthy, reliable and honest.

Authenticity

Although we help people edit their stories, there is authenticity in the last version we reach. Edit The Story is not a mere rewording, but rather an authentic transformation.

Empowerment

We help each other and our clients find the true power of purposefulness within.